Commercial Excellence

We help you to protect and accelerate growth by outperforming the market in commercial strategy and execution.

The economy has entered a new reality,

commercial organizations need to shift gear

In this perfect storm of increasing customer demands, unseen market dynamics and technological disruption, many companies are finding it increasingly difficult to maintain profitable growth.

Product commoditization, price and brand erosion, and workforce shortages are just a few challenges companies are facing these days. To address these challenges, companies are launching a myriad of initiatives in the commercial domain.

However, these initiatives often lack cohesion, depth, as well as the crucial connection between front- and backstage, resulting in incremental improvements that fall short of delivering real impact.


Your pains mapped out

Customer Lifetime Value deterioration

How to gain in-depth understanding of your customer needs and expectations and transform them into more tailored offerings and experiences, fostering greater loyalty and value


Margin Leakage and Ambiguities

How to master pricing strategies that align with market, customer, and business context, supported by clear guidelines and governance to avoid margin leakages and improve profitability?


Sales and Marketing misalignment

How to seamlessly integrate and align your sales and marketing functions (after a merger), leveraging the unique strengths of each function and fostering seamless collaboration to drive revenue?

Channel Fragmentation

How to effectively coordinate channels, including online, retail, and call centers, to ensure a cohesive and consistent brand experience at every stage of the customer journey?

Commercial talent attrition

How to improve employee experience and secure valuable knowledge and expertise, which can impact the organisation’s ability to meet its sales and revenue targets

The essence of strategy is choosing what not to do

How we make our mark

Our integrated approach will take your marketing, sales and service to the next level. Working side-by-side we will make things happen, guiding your organization through the chance and keeping the long-term goal front and center.


Step 1

Setting the ambition

  • Define your organization’s overarching ambition for Commercial Excellence.
  • Clarify the specific goals and outcomes you aim to achieve.
  • Establish a clear vision that inspires and aligns your teams toward excellence.
Step 2

Preparing for success

  • Assess your current state and identify gaps.
  • Strategically plan projects across multiple horizons.
  • Enhance capacity and capabilities accordingly.                        
Step 3

Execution and Continuous Monitoring

  • Implement projects with precision.
  • Continuously monitor progress and results.
  • Prioritize and adjust as needed for optimal outcomes.
Step 4

Orchestrate change & make things happen

  • Drive organizational change in parallel.
  • Foster a culture of excellence and innovation.
  • Lead by example, focusing on making impact.

Don’t just take it from us



Read more

Maturity assessment

  • Our maturity assessment evaluates your organization’s maturity level in critical commercial domains: marketing, sales, and service, as well as the extent to which they are integrated and collaborate effectively.
  • This assessment offers a swift yet comprehensive overview of your organization’s alignment with its set ambitions, benchmarked against industry standards through fit-gap analysis.
  • Depending on your initial findings or specific requirements, our assessment has the capability to conduct in-depth analysis, offering more detailed insights into areas of improvement.”

Your next move

Discover the difference our intuitive approach can make to the successful roll-out of your overall strategy.



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Nick Dieltiens