Michael Porter’s renowned statement encapsulates the essence of commercial excellence: the art of decision-making. These decisions revolve around selecting the customers to target, defining the services to provide, and crafting distinctive experiences. Equally crucial is recognising what not to pursue. By making these deliberate choices, you set yourself apart in the market and streamline your resource allocation towards critical priorities. Yet, this process isn’t without its challenges. At Nova Reperta, our mission is to support our clients in mastering the intricacies of commercial strategy and execution. By not only connecting and streamlining those initiatives, but while doing that seamlessly link the commercial side of a business with its operations, creating real impact for growth.