In 2014, despite its strong market position, IDS Europe, part of today’s Global Cards Business within Q8, was facing declining profits and unit margins were under pressure. To restore profitable growth, IDS aimed to increase customer value by optimizing processes and strengthening its performance management systems. All eyes were on the Customer Service, Telemarketing and Network Operations teams.
How can we let more customers discover the advantages of an iAccount?
How can we optimize our end-to-end processes and eliminate (potential) waste?
How can we strengthen our performance management system?
Together with Nova Reperta, IDS embarked on a transformation journey, starting by looking at the organization through four “lenses”: Voice of the Customer, Operational Practices, Management Systems, and Mindset & Behaviour.
QuickScan (5 days)
The project kicked off with a five-day QuickScan, during which we identified the main levers that would help the Customer Service (CS) teams free up time while building on their existing strengths: increase customer value by focusing on the department’s core activities, eliminate waste across administrative processes, and strengthen the performance management system. These levers became the starting objectives of the “WOW journey”, intended to change the department’s “Way of Working”.
Diagnostic and quick wins (5 weeks)
By introducing a balanced mix of thought and action, we were able to achieve change from the get-go. A five-week detailed diagnostic & design phase allowed us to analyse current processes, quantify pain points, map customer expectations, and measure the current level of performance, so as to set a realistic ambition of what the future of CS could and should look like. From the start, this was combined with the implementation of a set of quick wins: “irritants” – minor issues that had been frustrating the teams – were tackled once and for all.
Deep dives (10 weeks)
Over the next 10 weeks, more structural implementation “deep dives” were set up: mini-projects tackling the teams’ bigger challenges, requiring a structured and dedicated problem-solving approach. In order to get everyone on board, considerable time was spent explaining the “why” of these initiatives. The deep dives were (and still are!) discussed during a “wall of fame” meeting, where successes, both big and small, are visualized and celebrated. Over time, our role evolved from leading the transformation to more of a coaching role, until the teams were fully equipped to take it further by themselves.
They talk about us
“I was one of the sceptics at the beginning of this project,” Sandra Montag admits. As a team lead at the time, she knew what needed to change, but didn’t see how it could be achieved. “Looking at the tools that Nova Reperta introduced and the bottom-up empowerment they advocated right from the start, I quickly changed my view. We had plenty of ideas to implement within our own team, but Nova Reperta helped us change the bigger picture”
That empowerment was extremely important. “We are a compliance-driven department, yet we have the reflex to ask ourselves why we do something in a certain way. You can’t change a ‘law’, but you can change procedures. If we can argue why we should optimize and how we can do it, we will always be heard. That drive for improvement is here to stay.”
“Now, 96% of our customers use their online account”