co.food, is fighting for resilient & regenerative food solutions that can go toe-to-toe with our faster ever changing world and consumers. By connecting market players in the food & beverage industry, we want to provide answers to Belgium’s and European food challenges!
Where it all started
At co.food, we are convinced that more than ever, we need resilient & regenerative food solutions that can go toe-to-toe with our faster ever changing world and consumers. Amongst the top food trends that we have identified, we are going to focus on those having the biggest positive impact on the consumer & planet.
We want to provide answers to Belgium’s & European food and beverages challenges by developing concrete use-cases & quicker innovation. Such a complex challenge needs to be tackled through collaboration & collective intelligence along the food value chain.
A dedicated ecosystem can create a common vision about food & its future.
So, let’s challenge food together!
From a challenge to a business case
Eating more healthy & local? Trying to lower the intermediaries in our food? On-the-go and easy solutions without over consumption of packaging? Less food waste along the chain? Reduce animal sourced meals? Those are some of the biggest changes that consumers are looking for now and for the 10 next years. At co.food, we are convinced that we need resilient & regenerative food solutions that can go with our faster ever changing world.
SHORTER CIRCUITS TRANSPARENCY
How might we boost the adoption and development of shorter circuits (less intermediaries), local, and regenerative products by the mass market ?
How might we make convenience rhyme with positive impact on my health, the planet especially when we are out of home?
ZERO FOOD WASTE AT HOME
How might we help consumers to adopt a zero food waste behaviour? planning/ preparation/ preservation?
ZERO WASTE PACK
How might we reduce the single use plastic in our daily lives without compromising on food safety and convenience?
HEALTHIER AND ACCESSIBLE FOOD FOR ALL
How might we convince households that cooking/buying/preserving fresh products can be “easy” and affordable?
HEALTH THROUGH ALTERNATIVE PLANT BASED
How might we make more people adopt healthier food habits through plant based to answer environmental + animal welfare concerns?
In co-creation with the founding partners, we have identified the strategic priorities to focus on, and the consortia of companies that tackle them.
During a concepting phase of 3 months, each consortium identified the key issues related to strategic priorities, who would be the beneficiaries and what would be a solution. We had 4 teams that delivered a deeply elaborated concepts, which included customer validation, a business model, financial plan, a roadmap and prototyping plan
1 of the 4 teams were selected to iterative test & build out their concept into an MVP. Nova Reperta innovation acted as an innovation coach throughout 7 months, and helped the consortia in the testing & development of their product/service, and in some cases in the set-up, launch & acceleration of start-ups.